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Posted by
Paul Fox
on
03-11-2005 12:51
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Creating a Web Cross-sell Application
This article by Raman Iyer and Jesper Lind is a step-by-step guide to mining historical web customer purchases transactions and extracts the knowledge needed to make cross-sell recommendations to new customers. Steps outlined include study definition, data preparation, using the Mining Model Wizard to create the model and using DMX to create a prediction query that returns the cross-sell recommendations.
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